Content tactics – executing your strategy on the page with Wedge Black. Presented at Intranätverk 2014, 21 May, Gothenburg, Sweden.
Wedge talks about how to write great content, and layout intranet pages for a good reading experience. It’s part ‘micro-content strategy’ and part user experience. Wedge covers:
Headlines – helping people choose what to click
Images – attracting attention and conveying meaning
Links – how to link to other pages, and to files
Layout – structuring content for easy reading
Content – writing for the audience, not your boss
Documents vs pages – the epic battle
Wedge also touches on engaging audiences and internal communities, channel management (because the intranet is not a single channel) and content for mobile devices.