Louise McGregor - "Bringing Buzz to the World – building an Enterprise Social Network as a community"

At ING we wanted to build an Enterprise Social Network with the user at its heart; we wanted it to serve and engage our employees and we wanted their input throughout its development. The result is Buzz; a global Enterprise Social Network with over 50,000 members and 600 communities. The challenge to make Buzz useful and engage employees goes on.

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